Narrative-first, evidence-driven

Back to playbooks

Use this as a handout or as your own clarity tool. One page. One ask.

Title

[Place] — [Topic] — One Ask

1) Problem (what’s happening)

1–2 sentences, plain language.

2) Mechanism (why it’s happening)

Name the constraint(s):

• timelines
• staffing
• rules
• contracts
• enforcement
• market power

3) Options (tradeoffs, short list)

• Option A: [what] — upside / downside
• Option B: [what] — upside / downside
• Option C: [what] — upside / downside

4) Recommendation (what good looks like)

State the principle and the reason.

5) One Ask (measurable)

Ask: [who does what by when]
Metric: [how we measure success]
Reporting: [how often it’s published] (optional)

6) What success looks like

A short, concrete outcome statement.

7) Receipts (optional, 1–3 bullets)

• [source]
• [source]

Back to playbooks